Different ambitions need different minds.
Wunderlab was founded by Lauren Alexandra and Andi Crutwell-Jones
Between us, our experience spans organisational development, leadership, psychology, business strategy, commercial growth, creativity, technology and building businesses.
We don’t believe good consultancy comes from knowing more frameworks. It comes from seeing what matters, asking better questions and bringing the right minds to the problem.
We don’t always agree. That’s useful.
Andi Crutwell-Jones
Business strategist and co-founder of Wunderlab, with more than 25 years across business development, psychology, organisational transformation, creative industries and technology.
Founder
What do organisations usually get wrong?
"They think being right and looking after their own department, matters more than communicating across the organisation."
What do you notice that others often miss?
"Attitude and ego aren’t always bad things. Used properly, they can be incredibly useful.
What have you learnt the hard way?
"If you’re trying really hard, you might be moving in the wrong direction."
Lauren Alexandra
Organisational development and transformation leader with more than 20 years across leadership, communication, organisational change and complex transformation.
Founder
What do organisations usually get wrong?
"They overcomplicate what is really needed."
What do you notice that others often miss?
"I try to focus on solving the real issue, not just the theatre around it.
What have you learnt the hard way?
"True kindness and honesty are reciprocated, but they’re not always easy to act on."
Small by design
Senior thinking stays close to the work.
We don’t pass problems through layers of consultants or hand the thinking over once the direction is clear.
When specialist expertise is needed, we bring the right people around the opportunity or challenge, whilst staying closely involved ourselves.
Our team can expand. The thinking doesn’t get handed off.
What matters to us
Clarity over theatre.
Judgement over activity.
Technology where it earns its place.
Work that changes something in reality.
The test is what changes in reality.
Clearer decisions, better conditions for people to perform with less friction.
Work that actually moves.
Collaborators.
Sometimes the work needs a completely different kind of thinking.
We don’t believe every challenge or opportunity needs another conventional consultant.
Wunderlab works with a wide network of human collaborators when the work demands it - from financiers, artists, and journalists to FTSE 500 executives, strategists, and operators.
We believe some of the most valuable thinking happens when a sharp mind is applied to a problem outside its usual environment, bringing fresh perspective as well as deep expertise where needed. Alongside this, Wunderlab operates with its own AI Boardroom team as part of the day-to-day running of the business. Agent 5 was born from that experience.
We’ve seen firsthand how intelligent technology, when designed around real human roles, personalities, and decision-making styles, can improve clarity, thinking, and momentum. But the human remains central - the decision maker, the creative force, and the person responsible for judgement, balance, and resolution.