Who leads the work
Wunderlab is led by Lauren Alexandra and Andi Crutwell-Jones.
Founder
Lauren Alexandra
Lauren works on the conditions shaping leadership, organisational performance, and sustainable change.
Her work focuses on how:
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Pressure affects decision-making and behaviour
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Organisations are structured to operate in practice
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Leaders carry responsibility under real conditions
She specialises in organisational design, leadership development, and applied psychology of creativity - helping organisations move from theory into consistent performance.
Her background includes leading large-scale transformation work inside complex global organisations.
Andi Crutwell-Jones
Andi works at the point where complexity and pressure begin to distort judgement.
He focuses on:
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Testing high-stakes decisions before commitment
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Clarifying what is actually happening beneath the surface
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Helping leaders translate strategy into work that holds commercially
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Applying AI in ways that support decision-making without removing control
His background spans business development, strategic partnerships, creative direction, and entrepreneurial growth across commercial and creative environments.
Founder
And the collaborators...
Wunderlab works with a wide network of human collaborators when the work demands it - from financiers, artists, and journalists to FTSE 500 executives, strategists, and operators.
We believe some of the most valuable thinking happens when a sharp mind is applied to a problem outside its usual environment, bringing fresh perspective as well as deep expertise where needed. Alongside this, Wunderlab operates with its own AI Boardroom team as part of the day-to-day running of the business. Agent 5 was born from that experience.
We’ve seen firsthand how AI agents, when designed around real human roles, personalities, and decision-making styles, can improve clarity, thinking, and momentum. But the human remains central - the decision maker, the creative force, and the person responsible for judgement, balance, and resolution.